Campaigns

Please view my immersive graphic material created from the depths of my imagination. Encouraging the abundance of serotonin to the viewer.

H I D D E N I N T H E B E A C H

Brief: to create an unexpected and unique tourism campaign for your hometown or city for people between 25-35 with no kids and disposable income who like to find hidden gems in the places they visit and share them with their personal networks.

Magazine cover I made for a tourism campaign showcasing West Palm Beach, FL. Specifically on landmarks/attractions that most wouldn't know about. (via Photoshop + Illustrator)

Social media Ad (1080px x 1080px) I made for a tourism campaign showcasing West Palm Beach, FL. Specifically on landmarks/attractions that most wouldn't know about. Clashing the beauty of women of color with SciFi (via Photoshop + Illustrator)

Alternate "Night" version of the campaign with a cyberpunk/nu-wave feel. Clashing the beauty of women of color with SciFi (via Photoshop + Illustrator)

Daytime | Outdoor Pathway Billboard Mock Up

Nighttime | City Billboard Mock Up

promotion video for the campaign made via Premiere Pro

CARHARTT

Problem: Carhartt only has hoodies, jackets, and windbreakers to keep you safe from nature's tears (rain). Why not sell umbrellas or other weatherproof accessories?

Objective: Design an official umbrella for all to purchase to not only blow minds but emphasize the reliability, security, and durability of Carhartt

Named "Covered By CARHARTT". A campaign for the globally known workwear brand, Carhartt. Specifically, they're more fashionable Work In Progress line. This was inspired by a random joke I made about having a Carhartt Umbrella. Then come to think of it, they don't even sell umbrellas! I went ahead and designed this ad/poster/billboard showcasing the idea. I designed the product/mockup itself along with providing the necessary slogans for the campaign. I'm not gonna lie... I would buy this myself!

"THE ELEMENTS CAN'T STOP YOU WITH CARHARTT": This slogan emphasizes Carhartt's toughness and durability. Along with the idea that you can keep going/working no matter the upsets or challenges i.e. paint stains, abrasion, mud, etc. The materials create longevity while keeping you fashionable and protected.

An alternate white/pink version of the umbrella made for Carhartt's female audience. Not super girly but still displays durability, simplicity, and the right amount of femininity. A daring male fashion enthusiast like myself might still fancy this one. "RAISE YOUR HEAD, HARNESS THE STORM" emphasizes that women can face any challenge and have enough grit to overcome life's storms as much as anyone. Maybe enough to become Mother Nature herself. Who's brave enough to style it?

Adidas x Yohji Yamamoto Y-3

As a premiere fashion sportswear brand, Y-3 sets out to become a commonplace name in its competitive market. For just under 20 years, Y-3 has provided fashion enthusiasts, hypebeasts, and luxury athletes the ability to implement high fashion into comfortable and premium models of sportswear and footwear. Beyond offering customers a product made with the finest materials in the industry, sleek yet minimalistic design, and incredible craftsmanship.

Problem/Objective: Y-3 seeks to grow closer with its followers - it seeks to form a connection between the brand and audience that supersedes a business transaction.

Link to view my Campaign/Plansbook created for Adidas x Yohji Yamamoto's Y-3 via InDesign (Contributed to product idea, layout, imagery, and writing)

Created a mock Manifesto for Adidas x Yohji Yamamoto's high-end sportswear brand, Y-3 via Photoshop

Logo

Frantz's Real Estate Logo

With Concepts & Inspiration using Illustrator

This logo was hand drawn by me using Adobe Illustrator. The client requested a geometric-like assembly of his initials "FCJ" as Odell Beckham did with his. In addition, the client's favorite color is red which I made sure to use. While drawing concepts/drafts I wanted to incorporate a house into the logo somehow to further separate the client from peers and competitors. I then came to realize It could be manipulated to resemble the front of a home. In the "v2" logos I had the idea to replace an 'A' with a roof and chimney I created.